Understand your customers. Accelerate your growth. Better customer profitability. Streamlined, consistent marketing processes. Along with outstanding brand image and product quality. Our automotive solutions help you collect, analyze and report on customer experiences as you manage: Customer data. Gather all the right data – where and when you need it – from across the entire customer life cycle. Marketing mix. Analyze, forecast and optimize your mix of advertising and promotions – through websites, emails, social media, forums and more. Social media analytics. Identify and harness top social network influencers and their communities. Customer segmentation. Know which customer groups are most likely to purchase your products and services, and why. Real-time decisions. Make the best offers to the right customers at the right time.